I want to open up to you and share a little secret with you that might not seem like one at first. Back in 2008, I was a newbie at running Google AdWords campaigns and had no idea what I was doing. In fact, when we first started out, I admit that our ads were completely unprofitable! I didn't have Conversion Tracking enabled on our website back then which means we couldn't track contact form submissions so we would guess at how many site visits might turned into a qualified lead.

As we gained experience in the field of Google Ads, we learned many valuable lessons from our mistakes and the mistakes of other people. Thankfully for us, there were those who were willing to help out and mentor us on how to handle various challenges that come up as you grow your business. Thus, armed with knowledge that came from 14 years experience and various mentors, we also found it helpful by investing a great deal of money into courses that allowed us to better hone a variety of skills.